Introduction To Brief

For the advanced portfolio in media I am going to me producing a music promotion video along with both a CD cover and a magazine advertisement for the artist's CD. My aim is to represent the social group of free runners (parkour artists) through using a slower track in order to show the beauty and spectacular visuals gained from viewing the sport. Before doing any research, my knowledge is that this style of track has not been used in order to represent free runners in a music video; therefore this will fit into my work with postmodernism as it is turning away from the traditional conventions along with changing the opinions of how people view the sport. I will be working with a partner to make the music promotion package which will enable more flexibility when filming as it will give us the ability to note down the time and type of shots as well as taking still images as production evidence while filming the music video.