Research of CD Advertisements

This James Morrison advertisement for the release of his new album uses the same image that appears on the album cover; this allows an image of the actual CD to not have to appear upon the advertisement. This image uses sepia tones and shows the artist on his own, emphasising also that he is a solo artist. The advertisement uses a relatively simple layout with limited information so that most of the focus is on the image, this is so it can also be recognised when people see it within a shop. This differs from the CD cover by adding in the release date of the album as well as showing a song that the album includes. This advertisement also puts uses small print at the bottom of the page in order to show the website and myspace for the artist. This has therefore used simple information and an extended image in order to create an advertisement for this new album.



This advertisement takes on a different approach to the one used by James Morrison and has a different image to the one that appears on the album cover, however despite this the same additional information about the album appears on the advertisement. The image used is also animated figures, which does not show the actual artist, just the imagery for the band itself. This therefore shows a different technique, as animated figures represent the artists themselves as it is using imagery through association. The artist name appears the largest on the advertisement to emphasise the band and make the audience aware of what the advertisement is for as one you see the name of the artist, the audience will look for information if they are interested in them. However, this image is also similar to that of the James Morrison advertisement in that they do not have an image of the album cover, showing that although the images are different, having the same characters within the advertisements and on the album cover will connect them.

Research of Music Videos

http://www.youtube.com/watch?v=85zSliTMqXc
This is a David Guetta music promotion video and is the only one found to have been based upon free running, and has the sport being performed throughout alongside dancers. The video uses made different angles and settings in order to make the most of the stunts and show them off to their greatest advantage. They have used several low angle shots in order to gain different perspectives of the free runners, giving it a more dramatic look and effect to the audience, who at points it seems like they are the ones being jumped over, rather than buildings. They have used natural lighting throughout, however this has been made far easier by being filmed outside, this is the plan for the free running that will be used in our music video. This suggests that because natural lighting has been used it will have greater effect due to the shadows that will be created by the lighting and movement within the shots. In the music video they have also used very casual and loose dressing for both the free runners and dancers, which provides a relaxed and almost effortless atmosphere as though it is something that is seen and done everyday. I hope to apply this to the music promotion video made for the coursework as it will create a sense of realism and effortlessness in the movements that are being made.

http://www.youtube.com/watch?v=BWV4N-ZcDJg
Bjork- Dull Flame of Desire.
This video was made by three different directors who were all given a section of the song to produce. It focuses on the face and facial made by the artists on the track, using different techniques and special effects. These three different techniques have all used different lighting levels and causes the audience to focus in on the imagery placed infront of them. However, the video is solely focused upon them singing which shows great skill in lipsing technique. The special effects used by the first producer denotes the imagery of stars that move around to form the faces of the singing artists; this technique is engaging for the audience and draws you in to the music video. This is then followed by a black and white sequence in which another special effect has been applied to the real person. Lastly, there is less special effect used by the third director and it is far more focused on lighting; this therefore shows a more sinister representation. This video has helped to inspire a possibility to use closeups of the singer in our music video to try and show skills in lipsing as well as use lighting to create a more emotional and personal effect upon the audience.

http://www.youtube.com/watch?v=iUiTQvT0W_0
Sinead O'Conner- Nothing compares to you
This video pans over a city landscape to begin with and then fades into Sinead O'Conner using a close up. This shot then remains the same throughout the entire music video, keeping her face in the frame at all times. The camera does not move but allows the singer to make small amounts of movement with her face whilst lipsing to the song. This shows tremendous skill as it only uses dark lighting and has no special effects making the lipsing by the artist very strong indeed. This technique is similar to the effect to try and be achieved by the music promotion video made for the coursework.