Advanced Portfolio Evaluation
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Wednesday, 26 May 2010
Friday, 7 May 2010
Sunday, 18 April 2010
Final Images
These are the final images that are going to be used on the album cover and the magazine advertisement. I have changed the shutter spped on my camera and changed the ISO so that i was able to blur the people in the background without making the image too bright. I also changed it so they blurred only enough so that they could be recognised as people. This further keeps the focus upon the artist while ensuring that there is movement and the imagery of 'city life' throughout them.
Print mock ups
For our print advertisement and album cover we went into Birmingham city centre again to find locations and decided on these two places. By using photographs it means we were able to decide how we wanted our artist positioned. This was why we kept the first image blank so that we could see what it would look like if we positioned her in different areas. This was not the case in the second location as we knew that we wanted her sitting on the ball within the city centre. We therefore took this image as our mock up so that we could decide if could want to make any changes in the actual image that we will use. The final images will also be taken differently to these as I will be using a slower shuuter setting on my camera in order to get the people in the background blurred, but keep the main artist in focus.
Filming Practice
We were given a small brief to create a short film in a group of four that showed a problem, an event taking place to try and resolve the problem and a conclusion. This worked successfully and allowed us to experiment with using different angles as well as generally working with the camera and editing software.
Location Research
We went into Birmingham city centre in order to search for locations for both the images for the album and advertisement as well as locations for the free running parts of our music video to take place. These are just a select few of the places we photographed, we did not end up using all of these locations, but many of them were used, especially in the video.
Research of Album Covers
This album cover is relatively simple and uses a washed out sepia tone in the colouring of the image. This gives it a calmer feel and is more welcoming to the audience. It has also been kept simple with only the artist name and album title being present on the cover. This ensures that the audience remains solely focused upon the artist and therefore also links well to the magazine advertisement which also uses this image in order to make the audience focus. The same font style has also been used to link the two together, showing that they are for the same album and artist. 
This album cover for monkey journey to the west is totally different to the image that appears on the magazine advertisment. However, due to them using cartoon characters on both and the same style font they have been able to associate and connect the two items together. This album cover is very busy and has lots of characters present which will all be relevant to the album in some way. However, despite all of this the character that appears on the magazine advertisement still draws the main focus of the audience as he is right next to the title and slightly darker in colour than those surrounding him helping to stand out against others.
Tuesday, 9 February 2010
Research of CD Advertisements
This James Morrison advertisement for the release of his new album uses the same image that appears on the album cover; this allows an image of the actual CD to not have to appear upon the advertisement. This image uses sepia tones and shows the artist on his own, emphasising also that he is a solo artist. The advertisement uses a relatively simple layout with limited information so that most of the focus is on the image, this is so it can also be recognised when people see it within a shop. This differs from the CD cover by adding in the release date of the album as well as showing a song that the album includes. This advertisement also puts uses small print at the bottom of the page in order to show the website and myspace for the artist. This has therefore used simple information and an extended image in order to create an advertisement for this new album.
This advertisement takes on a different approach to the one used by James Morrison and has a different image to the one that appears on the album cover, however despite this the same additional information about the album appears on the advertisement. The image used is also animated figures, which does not show the actual artist, just the imagery for the band itself. This therefore shows a different technique, as animated figures represent the artists themselves as it is using imagery through association. The artist name appears the largest on the advertisement to emphasise the band and make the audience aware of what the advertisement is for as one you see the name of the artist, the audience will look for information if they are interested in them. However, this image is also similar to that of the James Morrison advertisement in that they do not have an image of the album cover, showing that although the images are different, having the same characters within the advertisements and on the album cover will connect them.
Wednesday, 3 February 2010
Research of Music Videos
http://www.youtube.com/watch?v=85zSliTMqXc
This is a David Guetta music promotion video and is the only one found to have been based upon free running, and has the sport being performed throughout alongside dancers. The video uses made different angles and settings in order to make the most of the stunts and show them off to their greatest advantage. They have used several low angle shots in order to gain different perspectives of the free runners, giving it a more dramatic look and effect to the audience, who at points it seems like they are the ones being jumped over, rather than buildings. They have used natural lighting throughout, however this has been made far easier by being filmed outside, this is the plan for the free running that will be used in our music video. This suggests that because natural lighting has been used it will have greater effect due to the shadows that will be created by the lighting and movement within the shots. In the music video they have also used very casual and loose dressing for both the free runners and dancers, which provides a relaxed and almost effortless atmosphere as though it is something that is seen and done everyday. I hope to apply this to the music promotion video made for the coursework as it will create a sense of realism and effortlessness in the movements that are being made.
http://www.youtube.com/watch?v=BWV4N-ZcDJg
Bjork- Dull Flame of Desire.
This video was made by three different directors who were all given a section of the song to produce. It focuses on the face and facial made by the artists on the track, using different techniques and special effects. These three different techniques have all used different lighting levels and causes the audience to focus in on the imagery placed infront of them. However, the video is solely focused upon them singing which shows great skill in lipsing technique. The special effects used by the first producer denotes the imagery of stars that move around to form the faces of the singing artists; this technique is engaging for the audience and draws you in to the music video. This is then followed by a black and white sequence in which another special effect has been applied to the real person. Lastly, there is less special effect used by the third director and it is far more focused on lighting; this therefore shows a more sinister representation. This video has helped to inspire a possibility to use closeups of the singer in our music video to try and show skills in lipsing as well as use lighting to create a more emotional and personal effect upon the audience.
http://www.youtube.com/watch?v=iUiTQvT0W_0
Sinead O'Conner- Nothing compares to you
This video pans over a city landscape to begin with and then fades into Sinead O'Conner using a close up. This shot then remains the same throughout the entire music video, keeping her face in the frame at all times. The camera does not move but allows the singer to make small amounts of movement with her face whilst lipsing to the song. This shows tremendous skill as it only uses dark lighting and has no special effects making the lipsing by the artist very strong indeed. This technique is similar to the effect to try and be achieved by the music promotion video made for the coursework.
This is a David Guetta music promotion video and is the only one found to have been based upon free running, and has the sport being performed throughout alongside dancers. The video uses made different angles and settings in order to make the most of the stunts and show them off to their greatest advantage. They have used several low angle shots in order to gain different perspectives of the free runners, giving it a more dramatic look and effect to the audience, who at points it seems like they are the ones being jumped over, rather than buildings. They have used natural lighting throughout, however this has been made far easier by being filmed outside, this is the plan for the free running that will be used in our music video. This suggests that because natural lighting has been used it will have greater effect due to the shadows that will be created by the lighting and movement within the shots. In the music video they have also used very casual and loose dressing for both the free runners and dancers, which provides a relaxed and almost effortless atmosphere as though it is something that is seen and done everyday. I hope to apply this to the music promotion video made for the coursework as it will create a sense of realism and effortlessness in the movements that are being made.
http://www.youtube.com/watch?v=BWV4N-ZcDJg
Bjork- Dull Flame of Desire.
This video was made by three different directors who were all given a section of the song to produce. It focuses on the face and facial made by the artists on the track, using different techniques and special effects. These three different techniques have all used different lighting levels and causes the audience to focus in on the imagery placed infront of them. However, the video is solely focused upon them singing which shows great skill in lipsing technique. The special effects used by the first producer denotes the imagery of stars that move around to form the faces of the singing artists; this technique is engaging for the audience and draws you in to the music video. This is then followed by a black and white sequence in which another special effect has been applied to the real person. Lastly, there is less special effect used by the third director and it is far more focused on lighting; this therefore shows a more sinister representation. This video has helped to inspire a possibility to use closeups of the singer in our music video to try and show skills in lipsing as well as use lighting to create a more emotional and personal effect upon the audience.
http://www.youtube.com/watch?v=iUiTQvT0W_0
Sinead O'Conner- Nothing compares to you
This video pans over a city landscape to begin with and then fades into Sinead O'Conner using a close up. This shot then remains the same throughout the entire music video, keeping her face in the frame at all times. The camera does not move but allows the singer to make small amounts of movement with her face whilst lipsing to the song. This shows tremendous skill as it only uses dark lighting and has no special effects making the lipsing by the artist very strong indeed. This technique is similar to the effect to try and be achieved by the music promotion video made for the coursework.
Friday, 29 January 2010
Aims for the Production Work
The title for the production work is going to be 'City Life', which is the title of the song being used in the music promotion video. This 'city life' will create the theme of the final three media products- the video, the CD cover and the magazine advertisement. The music used for the video is within the genre of indie/acoustic, which would place the magazine advertisement for the CD in a magazine such as NME. My aim is to represent teenagers in a different light, showing the sport parkour is not simply 'trouble-making', but beautiful and something that people will want to stop and watch. This will therefore be influencing the representation of teenagers as it is largely late teens and early twenties when this sport is undertaken. The magazine advertisement will be used to market the new CD as well as the music video itself; this will be making people more aware of the product existing and may cause them to want to purchase it. This will together form the marketing to plan to promote the product further and create awareness among the target audience, late teens and early twenties. This target audience is created largely through the individuals who participate in the sport of free running/parkour. This age bracket will also be promoted through the improved representation of themselves, therefore futher attracting them to the video and promotion package as a whole. It will appeal to both men and women, with women being more attracted to the song, while men may gain more interest from the promotioal video.
The type of institution this promotion package will be coming from will be a small independent one, largely shown through the type of music and the potential busy/industrial location in which the music video is hoping to be filmed.
Schedule of Production:
22nd January 2010 onwards – Start research and planning for coursework
10th February 2010 & 12th February 2010 – Practice filming and editing a short clip on adobe premiere elements
12th February – 22nd February 2010 – Storyboarding and make a clear plan
22nd February - 5th March 2010 - Find a suitable track and get permission for use and finalise free runners
5th - 13th March 2010 February 2010 – Find locations for the music videos
13th - 26th March 2010 – All photos to be taken for advertisement and album cover and worked on in photoshop
12th April 2010 – All filming finished and begin editing footage, CD and advertisements finished
18th April 2010 – All media products finished with time for last minute finishing touches, begin evaluation techniques for exam
26th April 2010 – DEADLINE!
The type of institution this promotion package will be coming from will be a small independent one, largely shown through the type of music and the potential busy/industrial location in which the music video is hoping to be filmed.
Schedule of Production:
22nd January 2010 onwards – Start research and planning for coursework
10th February 2010 & 12th February 2010 – Practice filming and editing a short clip on adobe premiere elements
12th February – 22nd February 2010 – Storyboarding and make a clear plan
22nd February - 5th March 2010 - Find a suitable track and get permission for use and finalise free runners
5th - 13th March 2010 February 2010 – Find locations for the music videos
13th - 26th March 2010 – All photos to be taken for advertisement and album cover and worked on in photoshop
12th April 2010 – All filming finished and begin editing footage, CD and advertisements finished
18th April 2010 – All media products finished with time for last minute finishing touches, begin evaluation techniques for exam
26th April 2010 – DEADLINE!
Friday, 22 January 2010
Introduction To Brief
For the advanced portfolio in media I am going to me producing a music promotion video along with both a CD cover and a magazine advertisement for the artist's CD. My aim is to represent the social group of free runners (parkour artists) through using a slower track in order to show the beauty and spectacular visuals gained from viewing the sport. Before doing any research, my knowledge is that this style of track has not been used in order to represent free runners in a music video; therefore this will fit into my work with postmodernism as it is turning away from the traditional conventions along with changing the opinions of how people view the sport. I will be working with a partner to make the music promotion package which will enable more flexibility when filming as it will give us the ability to note down the time and type of shots as well as taking still images as production evidence while filming the music video.
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